Digital Performance Consulting

CRO/Data-Driven Campaign

Theory and practice are not the same.

Most digital marketers think that traffic or clicks are contributed to conversions at the end, but conversions are a whole different game. Depending on the target audience, the media may be more important than the creative, and incorrect configuration or poor design of the landing page may adversely affect the overall ROI. If you are understanding clearly the flow of the entire traffic and make an improvement based on data, you can achieve totally different results.